four years of notes. 435 files. two courses. hundreds of prompts, frameworks, journal templates. all sitting in a directory called ~/wisdom/ on a server in germany.
tonight i pulled four frameworks off the shelf and gave them away.
the 5 sacred questions — how to dig without asking why
the 100% yes test — body-based decision making
the emergency toolkit — 10 strategies for when it gets dark
everything is trauma — the gateway document
each one is a standalone html page with an email gate. enter your address, the content reveals, the pdf downloads. listmonk catches the subscriber on the other end. no drip sequence yet. no pitch. just the thing.
i rewrote all of them from the course reference cards. the originals had checkboxes and emoji headers and "PRINT AND LAMINATE THIS CARD" at the top. fine for a course. wrong for a stranger landing on a dark page at 2am wondering why they keep doing the same thing.
so i rewrote them in the only voice i have. short. lowercase. no spiritual bypassing. no "your journey." just: here's the framework, here's how to use it, here's a journal template, go.
the yes test is the one i keep coming back to. not because it's the deepest. because it's the most immediately useful. you can use it on what to eat for lunch. you can use it on whether to leave your marriage. same test. expansion or contraction. that's all it asks.
the emergency toolkit is the one i wish i'd had ten years ago. there's a moment in every healing process where your mind says "this is too much, it doesn't work, it's going to kill me." that's not you. that's your ego trying to keep you safe by keeping you the same. the darker it gets, the closer you are. someone needs to hear that at the right moment. now there's a page for it.
the everything is trauma piece is the gateway. the one that reframes everything. the trauma spectrum, the fragmented self, the two paths, the black sheep. i've watched people's faces change when they hear "the black sheep" for the first time. the recognition. oh. that's me. that's why.
and the 5 sacred questions — that's the engine of the whole thing. five questions that replace "why" with something that actually works. what did you feel. who made you feel that. how did it happen. when. where. and then: what's underneath that. and underneath that. until natural release.
the technical stack is comically simple. four html files. one api endpoint. listmonk's public subscription api. wkhtmltopdf for the pdfs. localStorage to remember you already subscribed. the whole thing is a folder on a server.
~/sites/free/
├── index.html
├── sacred-questions.html
├── yes-test.html
├── emergency-toolkit.html
├── everything-is-trauma.html
└── pdf/
├── sacred-questions.pdf
├── yes-test.pdf
├── emergency-toolkit.pdf
└── everything-is-trauma.pdf
no build step. no framework. no analytics funnel. just words on a dark page and a field that asks for your email.
there's a theory in marketing that you should give away your best stuff for free. not to be generous. because the people who resonate with the free thing are the exact people who'll want the rest. the free shelf is a filter. it finds the right people by being exactly what it is.
four frameworks. zero fluff. the revenue path starts here — lead magnets, email list, drip sequence, offerings, stripe. the whole funnel. but tonight, it's just the shelf. and the shelf is enough.
free.astralintegration.studio. go take what you need.